About

We Are Operators

We've read Conscious Capitalism, Principles, Good to Great, and An Everyone Culture. We also are well versed in the books of our grandparents namely the bible and the gitas. What they prove is consistent: organizations that measure what's actually happening—not what leadership wishes were happening—and act on it, outperform the competition. We implemeent ancient timeless values to succeed as honest grit outperforms fast talking wit and clever in the end.

BIG applies this to everything: your culture, your operations, your financial reality, your customer relationships. We audit what is, not what you're claiming.

How We Work

BIG operates on a referral basis primarily as we are a boutique firm with limited capacity and prefer to engage clients who are a good fit for our approach. If you're here, you know someone who knows us.

We audit operations, reveal inefficiencies, and optimize for impact. We build assessment tools that cut through the bullshit. We help teams measure their actual culture and act on it.

No sales pitch. No consultants. Just clarity and results.

Our work spans 20+ platforms and projects—from SaaS culture assessment to operational automation for roofing contractors, wellness studios, and fintech. See our portfolio for what we've built.

Who We Are

Founders: Yash, Josh, Hunter, and Zeke come from farming families. Most of our parents were the first generation to leave the land, and we went on to top universities and careers inside startups and large institutions. Between us, we've lived across the Americas, Europe, and Asia. This common heritage of hard work and adaptability shapes how we see problems.

Yash's grandfather grew up on a mango farm on the edge of lion country. A wrong guess there cost you, so you watched closely and acted on what you saw. We run businesses the same way.

Josh, Hunter, and Zeke grew up in small towns in Iowa, Texas, and Maryland, where everyone knows the local business owners and a reputation rests on results. Josh and Hunter built CryoZone together across Texas and California. That’s where they first used BI tools to tie customer lifetime value to marketing spend, which showed them which channels paid off. They went on to found Ancient Origins and now run it with Yash on a business intelligence dashboard they built themselves. Zeke, now retired in South Africa, advises the team on strategy and will work privately with clients interested in high level strategy consultation.

We're researchers at heart, the kind of people who read the footnotes and then call the source. When the data runs out, we go look: we visit the supplier, walk the site, and talk to people who know the market firsthand, using a network of contacts we've built around the world.

Our approach is simple: measure what's real, build what works, and leave you with a business intelligence dashboard and data visualization that empowers you to make informed decisions independently.